They are must-haves.
Post, a major player in the cereal industry, recently reported a 2.3% drop in cereal sales volume, as noted by Food Dive. This decline, affecting well-known brands like Honey Bunches of Oats, Cocoa Pebbles, and Fruity Pebbles, has been attributed to consumers increasingly opting for healthier breakfast choices. Kellogg, which owns brands such as Rice Krispies, Frosted Flakes, and Special K, also experienced a volume decrease of 5.6%.
Post’s Chief Operating Officer Jeff Zadok explained that smaller, health-focused cereal brands are driving this trend. He noted that large cereal manufacturers face challenges in adapting to the growing demand for healthier options because they are not well-equipped for producing small-run, specialized products with slimmer profit margins.
A Google analysis recently revealed that searches for “healthy cereal options” have surged by 300%, reflecting the growing consumer interest in nutritious breakfast alternatives. Bobby Parrish, a grocery expert and Food Network Champion, has highlighted some of the best nutrient-dense cereals that avoid seed oils, added sugars, and preservatives in a recent TikTok video.
Parrish’s recommendations include healthier alternatives like Seven Sundays cocoa cereal, which is gluten-free, paleo, and contains just one gram of natural sugar compared to the 12 grams of added sugar in Cocoa Puffs. He also suggests Ezekiel Cinnamon Raisin Whole Grain Cereal, which contains no added sugar and is packed with six grams of fiber, making it a wholesome alternative to traditional Raisin Bran.
Other cereals Parrish highlights include Purely Elizabeth’s Honey Peanut Butter Cereal, which is made with complex carbohydrates, and One Degree’s Sprouted Brown Rice Crisps, a healthier substitute for Rice Krispies. He also recommends NUCO’s Coconut Crunch Cereal, made from nutrient-rich coconut meat with no added sugar, providing a low-carb, fiber-rich option.
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